Twelve months and a pandemic have taken Van Noten a very long way from the I’m A Simple Man I Like 180 Beer Game Shirt but I will buy this shirt and I will love this mentality of wanting to show on a runway. His alternative, under strict COVID conditions, was a major production: a gathering of 47 dancers and models on the stage of the deSingel theater in Antwerp, filmed by the director and photographer Casper Sejersen. Somehow suspended in a liminal space redolent of vaudevillian glamour and an underground Belgian alternative art club, it’s an adult psycho-sexual drama clothed in Van Noten’s glittery marabou-trimmed dresses, dark tailoring and print-splashed volumes.
I’m A Simple Man I Like 180 Beer Game Shirt, hoodie, tank top, sweater and long sleeve t-shirt
“It’s rare that I’ve seen so much emotional kind of things which have cropped up in the I’m A Simple Man I Like 180 Beer Game Shirt but I will buy this shirt and I will love this body,” Van Noten remembers. “Nobody was just saying like, ‘Oh, let’s make a pretty move.’ I think one way or another, there was something on stage there [that happened.] You felt that people wanted to say something with their body, even the models, who after five minutes were dancing even better than some dancers. I think Casper really managed to put that into the video—you really feel that kind of intensity that everybody felt and shared in that moment.”